The main task we needed to solve was deserving more attention in the first seconds of view. Because people are busier than ever, and many things are fighting for their focus. We also determined that the website would need to be easy to use and navigate, with a clean and modern design.

Solution

We reviewed competitor websites to see what was already out there and identify any areas where we could improve upon. Based on our research, we developed a plan for the website that would focus on branding and showcasing the art gallery's collections. We used an oval illustration with the most famous paintings inside to give the impression of a real presence. We chose the Templegarten font because it attracts attention, unlike typical fonts we see daily. Also, the service is easy to use and navigate.. Users can explore the painting in detail, zoom, save favorites and read historical facts about the author.

Result

The result is a website that is visually stunning and easy to use and navigate. It effectively showcases the art gallery's collections and helps to build the brand. We are proud of our work for Nature Morte and are confident that their new online service will be a success.

The Halo Lab team has extensive experience in web design, having worked on projects for clients in a wide range of industries. We approach each project with a focus on delivering a high-quality, custom solution that meets the specific needs of our clients. 

(case study by Halo Lab)